Chair
Andrew Hoffman
- Owns the charter and single prioritized AI roadmap
- Sets direction and priorities, with Chelle as decision maker and funder
- Judges when work is ready for staff review
- Guides the co-chair on execution
AM&D Commercial AI
One roadmap. Clear decisions. Measurable learning.
The Commercial AI Steerco concentrates effort on a few initiatives that accelerate the sales team—learning from what already exists before Philips enterprise direction lands.
Decision right
The steerco decides what is in, out or not now.
Approval
Chelle approves the roadmap and receives report-up.
Cadence
A 60-minute steerco every three weeks.
Accountability
Chair & co-chair
Two accountable owners move the organization from many good ideas to a focused, testable roadmap.
Co-chair
Nicole Roney
- Runs invitations, agenda, notes and cadence
- Drives project execution with the chair
- Owns the decision log and follow-through
- Coordinates participants supporting delivery
Clear boundary
Define what the co-chair settles and what escalates to the chair.
Core team check-in
Both chairs meet with technical experts Snehal and Rob each cycle.
One front door
Speak with one voice to the field and staff; avoid duplicate idea channels.
Prioritized roadmap
Three lanes of focus
ACE is the filter for anything incremental—not another parallel workstream.
01
Seismic sales agent
Sales training & enablement
- Guided, always-on coaching from new-hire through advanced seller development
- Reuses existing Seismic collateral rather than generating net-new content
- Built and in pilot with real customer scenarios
02
Customer-facing workflow enablement
ACE workflow in the field
- Captures the right workflow inputs as teams dock accounts into ACE
- Flags incomplete workflow steps and improves as data accumulates
- Applies a competitive-insights fence and claims wrapper to field outputs
03
Metrics, data & insights automation
Commercial cockpit / command center
- One field view of install base, open opportunities and account activity
- Automates reporting that currently keeps leaders in “metrics jail”
- Builds on the Andrew + Ian cockpit work and scouted assets such as Customer 360
Across all lanes: new ideas enter through the steerco, map to an ACE stage and strategic-blueprint pillar, then sequence against these three lanes.
Operating model
A three-week rhythm
Each cycle turns field evidence into roadmap decisions, closes technical gaps and creates a clear report-up.
- Before
Core team sets the agenda
The chair, co-chair and technical experts triage in-flight work before each meeting.
- Every 3 weeks
Steerco · 60 minutes
Pilot feedback, roadmap decisions, technical blockers and items ready for staff review.
- Between meetings
Test, fix and follow through
The field cohort logs feedback, experts address structural fixes and the co-chair maintains the decision log.
- After
Report up and reset
A one-page readout goes to Chelle’s staff after each steerco, with quarterly roadmap re-prioritization.
Guardrails
Charter at a glance
Scope
- Set and sequence one roadmap across the three focus lanes
- Scout and reuse Philips assets before building new
- Hold competitive-insights and claims guardrails
- Run field pilots and close the feedback loop
Investment & metrics
AI consumption creates financial investment. The chair and steerco will define how initiatives are measured and how financial ramifications are assessed over time.
What this is not
Not the sole builders or testers, not the owner of every idea and not a permanent structure. Further evolution with Philips direction is anticipated in FY27.
Structure
Participation
Who sits at the table and what each seat brings.
| Seat | Who | Brings / decides |
|---|---|---|
| Executive sponsor | CVB | Approves the roadmap; receives report-up |
| Chair | Andrew Hoffman | Charter, roadmap, prioritization, direction and guidance |
| Co-chair | Nicole Roney | Operating rhythm, project execution, decision log and follow-through |
| Technical experts | Rob Blake, Snehal | Architecture, integrations and structural fixes |
| Marketing seat | Kerryann (delegate) | Claims wrapper, competitive intelligence and content standards |
| Sales Ops seat | Ian (delegate) | Data, cockpit, pipeline and forecast use cases |
| Field pilot cohort | ECD + AE + RSD, East & West | 6–8 hours per cycle for testing and structured feedback |
| Enablement | Eric / Tate, Anita | Training integration and pilot logistics |